Introducing a product to the US market is a complex, expensive undertaking that incurs significant financial risk. A successful launch requires a thorough understanding of the target US market segments, the expectations of potential customers, and what the competition offers. Many companies simply do not have the in-house resources to design and pull off a successful product introduction. This is especially true for international companies that want to enter the US market who often also face cultural and language barriers.
IS&T offers a range of services including Product Management, Marketing Consulting, Channel Development Services, and Engineering Services to help companies plan and execute a product launch at a very reasonable cost. IS&T’s industry veterans tailor these services to each client’s needs. IS&T staff includes seasoned experts in all of these service areas who have a long track records of successful product launches.
IS&T clients take advantage of this expertise to analyze the potential of the US market to find the most lucrative market segments, plan and implement a feature set appropriate for those market segments, and launch products with the support of a US-based sales and technical support organization. IS&T’s services can be set up quickly for a very reasonable price because they use an existing shared support infrastructure built on decades of expertise with each of their service offerings. More details of these of these services can be found by following the links below.