Its services include:
- Building core product positioning and go-to-market strategies
- Uncovering new revenue-generating product strategies/tactics for established companies
- Providing technology partner strategies
- Mentoring potential entrepreneurs with new and exciting business ideas
IS&T takes a 360 degree view of the market niche in question to understand the direction, the players, the products, the messaging and the status of the technology. It then develops a core product position strategy coupled with strong go- to-market tactics.
IS&T can also help companies navigate when unexpected market forces take hold. Getting from an idea to an executable business is not always a linear progression. Strategies may be easier to achieve through tactics that respect and circumvent obstacles. Because IS&T understands the market, it can craft strategies that eliminate or bypass obstacles to keep businesses on the path toward their financial goals.
Seldom does a product succeed exclusively on its own. It usually needs to be positioned to fit in with other stake holders in the market space (adjacent solutions, partners, clients, integrators, salespeople). The entire eco-system must believe there is a benefit meaningful to each of them in supporting the new product/service/concept.
IS&T understands the psychology of the marketplace and can help companies to position their product in the best way possible, making it an easy, sensible sell to all stake holders.
Helping companies get out of the gate, IS&T also provides advice and guidance to budding entrepreneurs in areas of business formation, management teams, investors, technology partners and product positioning. The IS&T management team aims to be the entrepreneur's advocate.